I PROMISE Land!
What gives the kid from Akron extra juice on the court? The kids from Akron.
A new sixth man has been flexing its muscles this season. Monster dunks and blocks are met with thunderously high pitched "MR. LE-BRON" chants, while hard fouls and questionable calls are met with the polite anger of a rabid fifth grader. From tip off to final buzzer, they never miss a dribble.
For the third season in a row, LeBron has a special home court advantage courtesy of his Akron I PROMISE Network (AIPN) and Wheels for Education (WFE) students and their families. Each home game, twenty seats in the lower bowl of Quicken Loans Arena are reserved for LeBron’s I PROMISE Land. In total, LeBron and the Foundation purchase and distribute 800 tickets per year, with each ticket valid for $5 at arena concessions.
Tickets to I PROMISE Land are distributed by Akron Public Schools principals and are used to reward WFE and AIPN students for good behavior. Each Akron Public Schools building with active WFE or AIPN students is given one Cavs game and 20 tickets to distribute.